Emerging Business Models for Mobile Ad Hoc Networks and Location-based Services
نویسنده
چکیده
As broadband wireless access technologies mature and portable handheld devices including cell phones are equipped with more capabilities, mobile ad hoc networks are easily deployed. Various applications and services including location-based services and mobile advertising provide opportunities for new businesses. This creates additional source of revenue generation for not only service providers but also application developers, content providers and all the relevant players in the mobile communications ecosystem. This paper outlines various business models associated with mobile ad hoc networks, location-based based services and mobile advertising.
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